The journey of reviving the Twinzy toy brand began with a walk in the park. Maddie, the late great Golden Retriever and I , were in Quaker Park for the first time after having relocated to Battle Creek.
On that foggy February morning we came across the plaque pictured and I my imagination starting spinning. This story of two sisters, in an era before
women’s suffrage, starting their own business to attend University was captivating. The fact that they succeeded in that goal and much more was even more inspiring. So much so that I embarked on a 3+ year journey to bring their brand and products back to life.
It is still early on in this adventure but the excitement has only grown with each step. I invite you to join us as we continue to explore the possibilities of a Twinzy Toy revival in the 21st century. In the meantime please enjoy this blog and keep an eye out for the next Twinzy post where I will offer more detail around the Squire twins and the origins of what became Twinzy Toys then and now.