Female Entrepreneurs Go Beyond “Cookies and Crafts”

Powerful growth statistics outpacing male run businesses by 47% and in diversifying industries including high tech. A huge domestic emerging market. This along with other data points such as the success of the Grameen model and European law requiring certain numbers of female board members based on superior performance for gender balanced boards continue to support the business case for further investment in female entrepreneurs.

Women Presidents' Organization

WPO Founder and President, Marsha Firestone, Ph.D. post on Harvard Business Review HBR Blog Network: http://blogs.hbr.org/2013/09/female-entrepreneurs-go-beyond/

Published on Monday, September 9, 2013

In the 1990′s, if you asked most women business owners what their dreams were, they’d say they just want to be able to support themselves and their families. The times have changed. Today, women have bigger dreams and seek to grow their businesses to the maximum level. However, many are still saddled with an outdated perception about their roles in business and contributions to the economy, despite tremendous growth over the past decade.

The old perception is that women-led and -owned businesses are micro-enterprises; companies run out of the home with fewer than five employees. But most women outgrew the “cookies and crafts” stereotype a long time ago, and have their sights set on bigger goals. Many have found success in industries like technology, mining, and construction.


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